Copywriting
Website Rebrand and Social Media Push
Below are just a few examples of my long form copywriting expertise. As a reminder, the videos that are showcased on this site are also written by myself. Along with any social media content created. For more examples, you can access the copywriting folder I have below that shows even more works I've created over my 10+ years.
In-House Advertising Copy Examples
Importance of Video on Social Media
In today’s market, there are a thousand ways to market your brand to your consumer, but one of the most efficient and prominent markets is social media.
Social media platforms like Facebook, Instagram, and Twitter are currently a hotbed for marketing. Millions of people log in to their social media every day. There are thousands upon thousands of posts put in front of your target audience every minute they’re on there. Now more than ever, millions of people are looking at their screens, consuming online marketing, and making purchasing decisions. It’s so important to put something out there that’s unique, fresh, and engaging to get them to click and to get them to remember your brand long term. Whether your brand and product is an investment for your consumer or just a quick buy, social media marketing covers all types.
So how do you grab your consumers attention when the market is full of hundreds of posts every day?
Social Media Videos
Social media videos can be the easiest way to put engaging content out that your audience wants to consume. They tend to be short and less likely to follow television standards. They range from Facebook lives where you speak to your audience in real time, short skits that showcase your brand in a fun way, quick “gif” like videos that repeat imagery and information, or a more standard video like testimonials or product overviews. If you can imagine a video for your brand that excites you, it will most likely excite your consumer base.
Think of it this way, you’re reading this post because you want to learn more for your business, but if you had the option for a video on the same topic, you’re more apt to watch the 30-second video over this post. Video content is the easiest and fastest way to consume information, and brands like yours need to take advantage of that.
In the past few years, the platform Snapchat became popular because of the short videos that were being shared. It was easy to put information out in bite size pieces that people ate up. Brands were sharing tips and tricks in 10 seconds or less. No wonder Facebook and Instagram copied their format soon after and put a “story” feature of their own on their platforms. Now Instagram and Facebook’s “story” features are even more popular than Snapchat.
Consumers love video. According to Digital Information World, video content accounts for at least 74% of internet traffic, and at least 55% of people watch online videos every day. That number has definitely grown during this time and will continue to be high even after everything is back to “normal.”
Plus, video is content that your customers want to see. Hubspot studied the reach of video and the content that consumers engaged with. In that study, they found that 54% of consumers want to see even more video from brands they follow. Beats television advertisements that people tend to fast forward over. People watch videos on social media. They share videos on social media. Platforms like Facebook and Twitter make it easy to interact and share content brands make. Good for both you and your consumer. You get genuine feedback and engagement. Your consumer feels involved and closer to your brand.
Plus, social media platforms tend to favor video when showing items in the newsfeed. They get more shares, likes, and views on average than a standard post.
It’s just a fact, video has holding power. Both on social media newsfeeds and with your audience. Another study from Hubspot reported that 80% of users could recall the video ad even 30 days later and are more likely to buy the product after watching the video.
If a picture is worth a thousand words, imagine what a social media video is worth.
In a sea of photo after photo after photo, a video can make your audience stop scrolling and actually consume your brand. And a video post has a higher organic reach on Facebook than a photo post according to Social Media Today. That means more eyes on your content, more top of mind awareness of your brand, and more chances to make a viewer a consumer.
So, you’ve got nothing to lose with putting a well-crafted video out on your social media platforms.
It doesn’t take much to bring your social media to the next level. A few social videos promoting your brand, product, or even just something engaging like a Facebook live could change the landscape of your social media marketing. However, it does help to have someone in your corner that knows the trends; how to make a quality video; and how to keep that momentum going. At In-House, we’d love to help you take that next step in your digital campaign and get a new social media video on your page.
TV Advertising Isn't Dead, It's Digital
With streaming services like Hulu, Netflix, and Disney+, you might think that television advertising has all but died. People are cutting cable frequently and Youtube has become a giant in video consumption.
But television advertising hasn’t died. It’s evolved in the modern market and shouldn’t be immediately dismissed. Video has always been a great medium to use because of what it can evoke in such a short amount of time. That’s why television became such a popular medium for both consumers and advertisers.
Why is video such an important advertising medium?
Imagine you own a restaurant. You want to promote your Tuesday night special, which is a delicious, mouth-watering steak. How would you want someone to learn about it? With radio, you can talk about how delicious it is. Maybe even through in a sound or two with the steak still sizzling. Or you can go the video route and have not only the sizzle, but also see how beautiful that steak is cooked. You’ve probably watched a commercial or two on tv that influenced where you were eating that night or convinced you to buy a product because you saw how it worked. As they always say, seeing is believing.
Where are television ads going?
Even though video has been a huge component to advertising, the world of television has seen its competition. In the 21st century, television advertising has seamlessly moved to a more digital world. Hulu still has commercials on their lowest priced subscription. Channels like ABC and NBC provide free shows online with unskippable commercial breaks. News programs play their broadcasts online and on mobile devices with commercials included. Television commercials still exist and have upped their game by moving some content online.
Is television right for your brand?
There are always hits or misses when it comes to marketing. Some venues are better than others and you might be wondering if television advertising is still right for your business.
Reaching the Rest
Depending on your target audience, television marketing might be better than going to straight digital marketing. Digital marketing has great reach for a lot of your clientele, but it doesn’t reach everyone.
If your product or business is directed to older generations, television advertising is still one of the best forms of advertising. Older generations and rural areas are more dependent on getting their news and entertainment from television. Sometimes, they don’t have access to the best internet or the most up-to-date equipment. Plus, one ad spot can reach a mass audience.
If your community has a huge sporting event coming up, you know their eyes will be glued to whichever channel the game is playing. It would be a great opportunity to get a video commercial for your brand on that channel.
Versatility of the Medium
When you create an ad campaign with a :15 or :30 video, not only can you use it on all television platforms, but you can push ads towards Hulu or Youtube. Fifteen second ads are universally used on many marketing platforms and, if done right, can be cost effective. It’s not recommended to do this with all ad campaigns. You’d want to truly understand your audience before doing so, but it’s a good jumping off point if you’re still not sure about your return on a television ad spot.
So, as a marketer and advertiser don’t count out television advertising just yet. Television networks and providers are already on the lookout to better expand their own brands and help you advertise. Plus, there’s enough consumers still parking themselves in front of the television for events, the news, and their favorite programming to make television advertising a valuable part of your marketing strategy. Just be smart. Play it right. And get a team of people who know what they’re talking about when it comes to getting your brand out there.
Freelance Blog Copy Example
Where Can I Buy High-Quality LED Lighting for My Hotel Project?
Great lighting is key to creating the correct atmosphere for your hotel. It can make a huge difference for your guests. From low, warm light in your restaurant to adjustable lighting in the guest rooms, your hotel will need lights that fit various needs.
Your goal is to create the ultimate experience for your guests. You are their home away from home after all, and you don’t want to fall into the same common complaints like poor vanity and reading light. The best ways to avoid these mistakes are a variety of lights, lighting control, and high-quality LED lighting.
Why LED Lighting
LED lighting is one of the most cost effective and convenient forms of lighting you can have for your hotel project. They will save you money! LED bulbs last longer than any other lighting option (lasting an average of 50,000 hours and up to 100,000 hours) while using a fraction of the energy. They also produce less heat (meaning those summer months won’t require as much cooling).
LED bulbs coming in a variety of shapes, sizes, and color temperatures. From the standard A Shape LED used in most lamps in hotel rooms to LED linear tubes used in overhead lights in the lobby, there is an LED bulb for every part of your hotel. You’ll be able to create the right atmosphere for each room in your hotel with minimal maintenance compared to other more traditional forms of hotel lighting.
What is a High-Quality LED Bulb
When finding high-quality LED bulbs that fits your project is more than just finding the brightest light. You’ll want to find the right color temperature that fits the atmosphere or if the bulb will allow for dimming. You might need a different temperature for your restaurant, the bathrooms, or the guest rooms.
You will also want a bulb that does not flicker when using a camera (like that on your phone). A flicker would be based on the electric cycle of the bulb. A higher electric cycle will reduce eye fatigue of your guests and should be properly defused based on how the light would be used.
A high-quality LED bulb will lead to making your guests feel more at home and make them want to return on their next vacation or business trip.
Where to Buy LED Lighting
There are a thousand places you could access LED bulbs which can be overwhelming. You’ll want to find the best, high-quality bulb for every part of your project.
Goodbulb prides themselves in not only having high quality bulbs, but also the right bulb for the job. Goodbulb has a team of experts to help you find the right color temperature, shape, and size bulb for your project.
Plus, our commercial LED lighting options produce fantastic light quality at a fraction of the energy consumption—making your bulbs outlast the competition.
Shop our variety of high-quality LED bulbs at goodbulb.com or visit goodbulb.com/let-us-help-you to get in contact with one of our Lumen Masters and receive personalized help for upgrading your hotel project with LED lighting.