Campaigns that Customers Want
We created mailing campaigns that spanned 3 months. The second piece of the campaign was a piece themed after the inter-departmental mail that those who have been in the banking industry know too well. This touch point showed we knew these bankers on more than just a superficial level. In these custom created envelopes we included a brochure. Some of those pages can be see to the right.
The last mailer we sent in this specific campaign, we wanted to make sure we aren’t just selling a product, but gift them something useful. Many banks and other financial institutions get sent hundreds of mailers every year that end up directly in the trash due to sheer volume and disconnect.
This campaign we centered around getting them a binder (blank besides the 4 page brochure you see a sample of to the right). The front of the binder had a slipped in page (below). It was tongue in cheek while also being useful to our audience.
